Vickie Remoe, Founder of VR&C Marketing, Recognised Amongst Africa’s Top PR Experts
In a new article shared by Leading Ladies Africa in commemoration of World Public Relations (WPR) Day, Founder and Lead director for VR&C Marketing, Vickie Remoe, has been recognised as a trailblazer transforming the Public Relations landscape in Africa and inspiring the next generation of communicators.
Apply for VR&C Marketing’s Content and Digital Communications Training Programme!
We’re on the hunt for young, imaginative minds who are ready to bring their creativity to life. Whether you’re a wizard with words, brilliant with the camera, or a future digital marketing guru, we want YOU! We’re not looking for qualifications, we want to see your passion and your potential.
Pick Vickie Remoe’s Brain for Unmatched Digital Marketing Success
With years of experience in digital marketing and a deep understanding of the African market and diaspora, Vickie Remoe offers a tailored one-on-one consultation designed to meet your unique needs. Her expertise spans successful digital strategies, business development, branding, and more, specifically crafted for non-profits, leaders, start-ups, and SMEs.
Build and Finance Your Dream Home in Sierra Leone Free Webinar Event
For Sierra Leoneans in the diaspora, buying land and building a home back in Sierra Leone is a dream. They want a place to retire to, a house that’s an investment, and a home to stay in when they visit. However, the dream of homeownership can quickly become a costly nightmare with broken promises and roadblocks.
NGO Nyali Selects VRC MKTG to Amplify Their Mission
Sierra Leonean NGO, Nyali, has chosen VR&C Marketing also known as VRC MKTG as its
strategic communication partner for its upcoming events and activities.
Vickie Remoe’s Digital Tips Boost Google And Social Media Discovery
There is no secret to having a booming online business. What every brand needs is a digital marketing strategy. A solid strategy isn’t just a question of making posts—connect your digital effort to business goals. Your digital marketing strategy plans your online presence. It is your game plan. How are you going to score goals? Where will you be online (media channels)? Who’s on your team? How will you grow your fanbase and keep them loyal? There are many things to consider, but make sure you have a strategy and are just posting to post.
Top 5 Persuasive Copywriting Techniques For Digital Success
Copywriting targets audiences much more effectively as it usually written to directly address their needs. A research done in 2022 by the Content Marketing Institute stated that 74% of B2B content marketers found the biggest contributing factor towards their content marketing campaigns was the value they offered their clients through their copy.
Why Influencer Marketing Matters In Today’s Digital Landscape
Influencer marketing involves brands collaborating with individuals who have strong influence over a specific audience on social media platforms to promote their products or services. These individuals, described as influencers, have built a dedicated following and possess the ability to sway the purchasing decisions of their audience through credibility and authenticity.
Five Easy Ways To Never Run Out Of Content
Whether you’re a small business owner, a marketing manager, or an entrepreneur, the pressure to produce compelling content that resonates with your target audience is always present. Fortunately, we are here with easy ways for you to generate content without running out. Let’s get started!
Did You Choose The Right Logo For Your Brand?
Beyond aesthetics, it’s important to consider a myriad of factors that go into crafting the right logo that truly speaks for your brand and reflects your brand’s values, personality, and identity.
Rise Radio 96.3 FM Picks VR&C MKTG As Its New Marketing Agency
Rise Radio 96.3 FM has named its first marketing partner in VR&C Marketing, also known as VRC MKTG. This new partnership will get Rise Radio closer to its mission to diversify and amplify the voices of Sierra Leonean women, girls and youth. Rise Radio, founded by...
Jobomax Homes Names VRC MKTG As Marketing Partner
VR&C Marketing, also known as VRC MKTG, has been chosen as Jobomax Homes’s exclusive marketing partner, establishing their position as the preferred agency for West Africa's most trusted homebuilders. The agency will support the American company’s growth across...
Fast-Track to Success: How Communication Magic Delivered 1000 App Downloads in Just 4 Weeks.
Imagine creating a new financial services app and setting the goal of reaching 1000 downloads in three months, only to achieve it in a mere four weeks, sounds like a dream right? Well, for Sierra Leone’s leading osusu app, MiKashBoks, that dream became a reality thanks to the extraordinary expertise of VR&C Marketing in the realm of traditional and digital marketing.
VR&C Marketing hired as digital agency for 2021 Ecofest Music Festival in Sierra Leone
For the third time in a row, Kabaka Multimedia has chosen VR&C Marketing Company Sierra Leone's leading digital marketing agency to promote Ecofest Music Festival 2021. Ecofest Musical Concert returns to the national stadium in Freetown after shutting down last...
How to document human interest stories in Sierra Leone for your NGO’s social media campaign
Sierra Leoneans are no different from other citizens of the world regarding how they feel about being photographed or interviewed. If you want someone to share their story with...
Podcasting In Sierra Leone – This is how we do it
Y Square Pod, Plasas and Poyo, Boku Tok Pod, and Make Sierra Leone Famous Podcast are some of the most popular podcasts streamed by Sierra Leoneans. There are other podcasts done by Sierra Leoneans for Sierra Leone and the world. A podcast is a digital audio file made...
Mobile-first Multimedia – Digital Skills Training in Sierra Leone
Multimedia combines different content forms such as text, images, or video into a single presentation, compared to traditional mass media like print media or audio recordings. Popular examples include video, podcasts, animated films, and movies. Our #digitalmedia...
Meet Our 2020 Digital Media Interns in Sierra Leone!
We are thrilled to welcome our inaugural class of digital media interns. They will lead the campaign to #MakeSierraLeoneFamous while they receive hands-on training in journalism, photography, video production, and content marketing. [gallery columns="1" size="full"...
APPLY NOW: Digital Media Internship, Freetown, Sierra Leone – APPLICATIONS NOW CLOSED
We are looking to build a team of eager new media and digital content enthusiasts who want to be the first leaders of digital in Sierra Leone. The right individual has an interest in the news, and multimedia storytelling and is passionate about Sierra Leone. Our...
Preparation Prevents Panic – 7 Tips to help you communicate during the #COVID19 crisis in Sierra Leone
A crisis and development communications guide for business managers, NGOs, and founders in Sierra Leone Three weeks ago Sierra Leone was one of the last remaining countries in the world to record a positive case of the COVID-19 Coronavirus. Now that there are active...
A year later: Social Media, Kalyppo Challenge, how we averted a crisis in Ghana
It was a year ago this month, that a photo of then NPP presidential candidate Nana Akuffo Addo drinking Kalyppo went viral on Ghana’s social media. The photo started a the ‘Kalyppo Challenge’ and became a symbol for supporters of the NPP. We were Kalyppo’s branding,...
Ghana: Social Media for Institutions Dot Org a new training service has launched
A new social media training service for institutions has been launched in Ghana by VR&C Marketing Company. This new learning opportunity is professional development that enables owners and executives to tap into online social networking for business growth. Only...
Small Business: Measure your marketing so it will work
Marketing should never be impulsive, it should be planned and strategic. If you make random unplanned marketing decisions you waste money. Worst of all you won't be able to track whether your marketing effort is a good investment or a bad one. The reason why people...
Marketing West Africa: 5 ways to collect customer information for marketing
Your small business in West Africa will increase sales if you collect and store customer contact information for marketing. When you collect customer information (data) you get market intelligence. This is knowledge on how to better serve them, and what products they...
Branding ABCs for Small Businesses in West Africa
Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing,...
Do these 5 things before you start social media for your business
When businesses in West Africa decide on social media marketing they often choose someone who is "always on Facebook". However, doing social media for business requires skill, and marketing experience. If you want to actually grow your business using social media then...
VR&C Marketing completes consultancy for 10 SME businesses supported by Cordaid
Ten companies in Sierra Leone, West Africa have received business marketing plans and consulting services from VR&C Marketing funded by Cordaid. Cordaid supports entrepreneurs in challenging contexts to build solid businesses through a three-pronged approach;...
VRC Marketing Events: Fashion Designers from Australia, Sierra Leone showcase in Freetown
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Marketing West Africa: Do this to market your African Fashion Brand for growth
In the last decade we have witnessed an African Fashion revolution. Fashion weeks from Lagos, Accra, Durban, and Arusha provide a platform for designers to showcase their work. Unlike what happens at fashion weeks elsewhere the ones on the continent are rarely for...
Marketing West Africa: Everyone is not your customer
Anyone who has money to purchase your product can buy it, but that doesn't mean that everyone is your customer. When we meet with new clients, one of the first things we help them understand is their customer. Owners often think that if they narrow down the focus of...
Happy Ghana Independence Day
Ghana holds a special place in our hearts, not because its our home but because it will forever remain a symbol of African Emancipation, and freedom. Happy 60th Independence Anniversary Mother Ghana, love you long time. Forward Ever! #BlackStar #GhanaAt60 #March6
10 Things We Did to Market A Beer (FMCG)
We are happy to announce that our tenure with Sierra Leone Brewery Limited has reached its end. Thankful to the staff and management there who trusted us with King Leone. Here is everything we did to go from zero to branded in 7 months: 1. Developed King Leone Beer's...
SME Corner: Do I need a website to market my small business?
We tell our startup and Small to Medium Enterprise (SME) clients that unless they are going to be able to use their website to get customers that a website in our market isn't absolutely necessary to start their business. If you have limited finances, then a social...
Social Media Training for PR Officers & Marketers in Sierra Leone
We trained our first group of public relations officers, and marketers to attend social media training in Sierra Leone represented corporate entities, government parastatals, and SME owners. Staff from the Anti Corruption Commission, National Social Security Insurance...
Networking for Businesses & Professionals at Recipes for Success
The first Recipes for Success monthly business networking event was held at the Radisson Blu Mammy Yoko Hotel in Freetown on February 6. Participants included business owners, lawyers, social entrepreneurs, managers, and policy makers. The session opened at 11 am with...
Launch of GoWoman Magazine with Printex, Bailey’s in Ghana
We launched GoWoman Magazine in Accra in April 2013. Our in house team organized the launch, the fashion show, and the musical performance by songstress Efya. It was a grand affair hosted by Lydia Forson at the Movenpick Ambassador Hotel.
Social Media Giveaway for our client Printex in Ghana
Building a social media following is about creating meaningful engagement between a brand and the community. For our client Printex in Ghana, we used social media promotions to create engagement and increase awareness and we also reward the brand’s most loyal...