Rise Radio 96.3 FM has named its first marketing partner in VR&C Marketing, also known as VRC MKTG. This new partnership will get Rise Radio closer to its mission to diversify and amplify the voices of Sierra Leonean women, girls and youth.
Rise Radio, founded by Asmaa James, a recipient of the BBC 100 Women Award and a multi-award-winning broadcast journalist, has hired VR&C Marketing, Sierra Leone’s leading full-service marketing and production agency, to shape programming and expand its reach to new listeners and advertisers.
“I am very excited about Vickie and her team joining us and assisting with our programming and marketing needs. As a growing platform, we need to collaborate with a team that listens to our requirements and possesses the necessary tools and expertise to help us achieve our goals,” said Asmaa James.
“VR&C has played a pivotal role in helping me achieve success with the Asmaa James Foundation. I am confident that they can replicate this success with Rise Radio. This partnership is sure to be fruitful.”
This collaboration signifies a remarkable accomplishment for VR&C Marketing, as they have been entrusted with providing unparalleled expertise to support Rise Radio’s mission of delivering exceptional content and captivating experiences to their audience through their on-air platform and website.
Vickie Remoe, Director of Digital Media and Communications at VR&C Marketing, stated, “We are thrilled to continue supporting Asmaa James. Over a year ago, she entrusted us with branding Rise Radio. If she has chosen to work with us again, it is a testament to our capabilities. Nothing makes us prouder than supporting brilliant and entrepreneurial ideas from inception to launch and beyond.”
Visit the VRC MKTG website for a list of services or connect with the company on Facebook, Twitter, and Instagram for current projects, portfolio, and go behind-the-scenes with teams in Accra and Freetown.
About VR&C Marketing Company
VR&C Marketing (VRC MKTG) was founded in December 2012 by Vickie Remoe to empower African businesses to expand their reach through digital marketing. Our offices in Sierra Leone and Ghana help us to deliver exceptional product launch campaigns, create compelling brand narratives, and connect with audiences on a deeper level. Our media productions, including the renowned SwitSalone.com blog, the Make Sierra Leone Famous podcast, and the Sierra Leone Diaspora Investment Conference, are designed to engage with our audience and foster meaningful conversations. Trust us to help you amplify your brand and connect with your community through our powerful content.