For the third time in a row, Kabaka Multimedia has chosen VR&C Marketing Company Sierra Leone’s leading digital marketing agency to promote Ecofest Music Festival 2021.
Ecofest Musical Concert returns to the national stadium in Freetown after shutting down last year due to the pandemic. Before that, Ecofest brought Africa’s most prominent stars Patoranking (Nigeria), in 2018 and Diamond Platnumz (Tanzania) in 2019, to headline the biggest night for music in Sierra Leone.
In the coming months, Ecofest Rejuvenation will release artists from Nigeria, Kenya, Senegal, Guinea, Liberia, Ghana, Gambia, Ivory Coast, South Africa, DR Congo, and Uganda at this year’s music festival.
The CEO of Kabaka Multimedia Entertainment (KME), Abu Bakarr Turay, said: “We are thrilled to continue our long-standing partnership with VR&C Marketing to promote Sierra Leone’s biggest night for entertainment. By investing in digital marketing, we will have an even bigger turnout for this year’s two-day Ecofest.”
“What Mr. Turay and the KME team have accomplished with the Ecofest brand in this market is laudable. We are honored to support another night of excellent African music,” said Augustine Kargbo, Sierra Leone Country Manager, VR&C Marketing Company.
Founded in 2017, Kabaka Multimedia Entertainment is a recording label and music events production company. This year’s Ecofest Music Festival will take place over two days—November 26-27, 2021.
Over the next six months, VR&C Marketing will develop Ecofest’s digital marketing strategy, produce videos and photos, draft scripts, blogs, and conduct interviews to ensure that fans get breaking news and updates across all online channels.
VR&C Marketing Company has created specialized communication and marketing strategies for small and big businesses, emerging brands and has helped drive institutions to the frontline of their industries.