Why Influencer Marketing Matters In Today’s Digital Landscape
Imagine having the power to reach millions of potential customers in an instant, with a single post or video! That’s the world of influencer marketing- a dynamic and rapidly evolving landscape where brands collaborate with influential individuals to drive engagement,...
Five Easy Ways To Never Run Out Of Content
Ever find yourself staring at a blank screen, struggling to come up with fresh ideas for your next social media post? Don’t worry- you’re not alone. In today’s fast-paced business environment, maintaining an engaging and consistent online presence is crucial for...
Did You Choose The Right Logo For Your Brand?
Your logo is more than just a visual representation of your brand-its the face of your business, the first impression you make on your audience, and the foundation of your brand identity. But with countless options available, how do you know you’ve chosen the right...
Rise Radio 96.3 FM Picks VR&C MKTG As Its New Marketing Agency
Rise Radio 96.3 FM has named its first marketing partner in VR&C Marketing, also known as VRC MKTG. This new partnership will get Rise Radio closer to its mission to diversify and amplify the voices of Sierra Leonean women, girls and youth. Rise Radio, founded by...
Jobomax Homes Names VRC MKTG As Marketing Partner
VR&C Marketing, also known as VRC MKTG, has been chosen as Jobomax Homes’s exclusive marketing partner, establishing their position as the preferred agency for West Africa's most trusted homebuilders. The agency will support the American company’s growth across...
Fast-Track to Success: How Communication Magic Delivered 1000 App Downloads in Just 4 Weeks.
Imagine creating a new financial services app and setting the goal of reaching 1000 downloads in three months, only to achieve it in a mere four weeks, sounds like a dream right? Well, for Sierra Leone’s leading osusu app, MiKashBoks, that dream became a reality...
VR&C Marketing hired as digital agency for 2021 Ecofest Music Festival in Sierra Leone
For the third time in a row, Kabaka Multimedia has chosen VR&C Marketing Company Sierra Leone's leading digital marketing agency to promote Ecofest Music Festival 2021. Ecofest Musical Concert returns to the national stadium in Freetown after shutting down last...
How to document human interest stories in Sierra Leone for your NGO’s social media campaign
Sierra Leoneans are no different from other citizens of the world regarding how they feel about being photographed or interviewed. If you want someone to share their story with...
Podcasting In Sierra Leone – This is how we do it
Y Square Pod, Plasas and Poyo, Boku Tok Pod, and Make Sierra Leone Famous Podcast are some of the most popular podcasts streamed by Sierra Leoneans. There are other podcasts done by Sierra Leoneans for Sierra Leone and the world. A podcast is a digital audio file made...
Mobile-first Multimedia – Digital Skills Training in Sierra Leone
Multimedia combines different content forms such as text, images, or video into a single presentation, compared to traditional mass media like print media or audio recordings. Popular examples include video, podcasts, animated films, and movies. Our #digitalmedia...
Meet Our 2020 Digital Media Interns in Sierra Leone!
We are thrilled to welcome our inaugural class of digital media interns. They will lead the campaign to #MakeSierraLeoneFamous while they receive hands-on training in journalism, photography, video production, and content marketing. [gallery columns="1" size="full"...
APPLY NOW: Digital Media Internship, Freetown, Sierra Leone – APPLICATIONS NOW CLOSED
We are looking to build a team of eager new media and digital content enthusiasts who want to be the first leaders of digital in Sierra Leone. The right individual has an interest in the news, and multimedia storytelling and is passionate about Sierra Leone. Our...
Preparation Prevents Panic – 7 Tips to help you communicate during the #COVID19 crisis in Sierra Leone
A crisis and development communications guide for business managers, NGOs, and founders in Sierra Leone Three weeks ago Sierra Leone was one of the last remaining countries in the world to record a positive case of the COVID-19 Coronavirus. Now that there are active...
A year later: Social Media, Kalyppo Challenge, how we averted a crisis in Ghana
It was a year ago this month, that a photo of then NPP presidential candidate Nana Akuffo Addo drinking Kalyppo went viral on Ghana’s social media. The photo started a the ‘Kalyppo Challenge’ and became a symbol for supporters of the NPP. We were Kalyppo’s branding,...
Ghana: Social Media for Institutions Dot Org a new training service has launched
A new social media training service for institutions has been launched in Ghana by VR&C Marketing Company. This new learning opportunity is professional development that enables owners and executives to tap into online social networking for business growth. Only...
Small Business: Measure your marketing so it will work
Marketing should never be impulsive, it should be planned and strategic. If you make random unplanned marketing decisions you waste money. Worst of all you won't be able to track whether your marketing effort is a good investment or a bad one. The reason why people...
Marketing West Africa: 5 ways to collect customer information for marketing
Your small business in West Africa will increase sales if you collect and store customer contact information for marketing. When you collect customer information (data) you get market intelligence. This is knowledge on how to better serve them, and what products they...
Branding ABCs for Small Businesses in West Africa
Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing,...
Do these 5 things before you start social media for your business
When businesses in West Africa decide on social media marketing they often choose someone who is "always on Facebook". However, doing social media for business requires skill, and marketing experience. If you want to actually grow your business using social media then...
VR&C Marketing completes consultancy for 10 SME businesses supported by Cordaid
Ten companies in Sierra Leone, West Africa have received business marketing plans and consulting services from VR&C Marketing funded by Cordaid. Cordaid supports entrepreneurs in challenging contexts to build solid businesses through a three-pronged approach;...
VRC Marketing Events: Fashion Designers from Australia, Sierra Leone showcase in Freetown
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Marketing West Africa: Do this to market your African Fashion Brand for growth
In the last decade we have witnessed an African Fashion revolution. Fashion weeks from Lagos, Accra, Durban, and Arusha provide a platform for designers to showcase their work. Unlike what happens at fashion weeks elsewhere the ones on the continent are rarely for...
Marketing West Africa: Everyone is not your customer
Anyone who has money to purchase your product can buy it, but that doesn't mean that everyone is your customer. When we meet with new clients, one of the first things we help them understand is their customer. Owners often think that if they narrow down the focus of...
Happy Ghana Independence Day
Ghana holds a special place in our hearts, not because its our home but because it will forever remain a symbol of African Emancipation, and freedom. Happy 60th Independence Anniversary Mother Ghana, love you long time. Forward Ever! #BlackStar #GhanaAt60 #March6
10 Things We Did to Market A Beer (FMCG)
We are happy to announce that our tenure with Sierra Leone Brewery Limited has reached its end. Thankful to the staff and management there who trusted us with King Leone. Here is everything we did to go from zero to branded in 7 months: 1. Developed King Leone Beer's...
SME Corner: Do I need a website to market my small business?
We tell our startup and Small to Medium Enterprise (SME) clients that unless they are going to be able to use their website to get customers that a website in our market isn't absolutely necessary to start their business. If you have limited finances, then a social...
Social Media Training for PR Officers & Marketers in Sierra Leone
We trained our first group of public relations officers, and marketers to attend social media training in Sierra Leone represented corporate entities, government parastatals, and SME owners. Staff from the Anti Corruption Commission, National Social Security Insurance...
Networking for Businesses & Professionals at Recipes for Success
The first Recipes for Success monthly business networking event was held at the Radisson Blu Mammy Yoko Hotel in Freetown on February 6. Participants included business owners, lawyers, social entrepreneurs, managers, and policy makers. The session opened at 11 am with...
Launch of GoWoman Magazine with Printex, Bailey’s in Ghana
We launched GoWoman Magazine in Accra in April 2013. Our in house team organized the launch, the fashion show, and the musical performance by songstress Efya. It was a grand affair hosted by Lydia Forson at the Movenpick Ambassador Hotel.
Social Media Giveaway for our client Printex in Ghana
Building a social media following is about creating meaningful engagement between a brand and the community. For our client Printex in Ghana, we used social media promotions to create engagement and increase awareness and we also reward the brand’s most loyal...