Jemilah Alghali didn’t choose marketing, marketing chose her.
From an early age, she understood that perception shapes reality, and those who master storytelling hold the power to influence audiences.
“Have you ever tried convincing African parents that a mass communications degree can be just as lucrative as nursing or law? That’s branding 101.”
Her journey started at Lincoln University where she combined academics with real-world experience, interning under publicist Nikkia Mclain. Immersed in the fast-paced world of PR, she developed a passion for elevating Black creatives on the global stage. Determined to refine her skills, she joined the Women in Entertainment Empowerment Network (WEEN) Academy, a rigorous programme designed to equip young women with the tools to excel in entertainment.
In 2018, Jemilah crossed paths with VR&C Marketing, joining as a virtual intern under the mentorship of top West African Digital PR and Communication Expert, Vickie Remoe. Despite being in New Jersey while Vickie in Ghana, the experience proved invaluable.
“I was in awe of not only Vickie’s expertise, but her bold and daring personality. I was willingly ready to take an unpaid position if it meant that I’d have access to her vast insights on working in entertainment on the African continent.”
She not only worked in entertainment but also on campaigns for businesses across Sierra Leone and Ghana, sharpening her strategic thinking and gaining firsthand insight into African markets.
Her big break came when she applied for a role at BET Media Group through job postings shared by the WEEN network. Armed with PR expertise, a growing command on brand strategy, and a bachelor’s degree in Mass Communication from Lincoln University, she was ready.
Nearly six years later, she has led branding and marketing for BET, BET+, and VH1, shaping narratives that resonate with audiences worldwide. She spearheaded the marketing efforts for BET’s 2024 Battle of Jollof and played a key role in promoting BET’s first-ever South African series, Pound 4 Pound. In 2023, she led BET’s local market plan from start to finish, driving an impressive 779,000 total impressions.
Her expertise extends to major franchises. She played a crucial role in the execution of Basketball Wives, resulting in a 16% ratings boost, and developed the full strategy for Season 5 of Tyler Perry’s The Oval.
As an industry leader, Jemilah spends her time not only promoting brands but also developing strategies that connect the BET network to the African continent and the broader diaspora. From PR intern to BET Marketing strategist, Jemilah’s journey is proof that storytelling, networking, and adaptability are keys to success.
As a Digital African Professional, she merges African and global perspectives, ensuring Black entertainment thrives on the world stage. Her story is a powerful blueprint for anyone looking to break barriers, build influence, and leave a lasting impact.