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Our work: case studies from West Africa and the diaspora
Selected projects for institutions, businesses, creatives and international partners.
Institutions and development
Global institutions engaging Africa, and African institutions building their voice.
Nov 2025 – Oct 2026
Wadhwani AI Global
Launching an AI-for-public-good institution in East Africa
Oct 2025 – present
Amikam Consulting
Launching a governance and HR advisory firm in Sierra Leone
2023 – present
Schools for Salone
Year-round fundraising stories for schools in rural Sierra Leone
2023 – present
Sierra Leone Diaspora Investment Conference
Four editions connecting diaspora investors and leaders with opportunity in Sierra Leone: Maryland, London and now Freetown
May – June 2026
Sierra Leone Mining Week 2026
A 28-day global digital PR spotlight for the National Minerals Agency
Aug 2025 – Mar 2026
Commonwealth War Graves Commission
Remembrance and the story of the Sierra Leone Carrier Corps
2024
GemFair, De Beers Group
Documentary photos and a short film for De Beers CEO Al Cook’s visit to Koidu
Mar – Jul 2020
MEST Africa
English and French campaigns across nine African markets for a pan-African startup competition
Brands
Market-facing campaigns for companies in Sierra Leone and Ghana.
2021 – present
Mercury International
Content, campaigns and a Drizilik partnership for a national betting brand
2018 – 2021
Ecofest Music Festival
Digital marketing for Sierra Leone’s biggest music festival, with acts from 14 African nations
2013 – 2019
Aquafresh: Frutelli and Kalyppo
Reviving Kalyppo for a new generation and a new look for Frutelli in Ghana
Oct 2012 – Oct 2017
Printex Ghana Limited
Five years as the brand, advertising, retail, digital and PR team for a Ghanaian textile maker
Personal brands and creatives
Leaders and artists we have helped build influence at home and abroad.
2022 – Mar 2026
Drizilik
From 2 million to 25 million streams, four headline concerts and an O-1B visa for a Freetown Afropop star
2021 – 2026
Dr. Yakama Manty Jones
PR and branding for a founder, her reading foundation and her data company
2018 – 2024
Asmaa James
Three ventures for a journalist turned media entrepreneur
Sept 2018 – Jul 2020
President Ellen Johnson Sirleaf
Launching Africa’s first elected woman president on Twitter at 80, then running her account for almost two years
Training
Digital marketing and communications courses we designed and taught.
May 2026
Impact Hub Accra
A branding masterclass for creative founders at Creation Africa Ghana 2.0
2025 – present
IPAM, University of Sierra Leone
Sierra Leone’s first hands-on digital marketing short courses
Earlier work, up to 2023 17 clients
A selection of the development, government and brand clients we served before our current portfolio.
Development and government
- UNICEF Sierra Leone · 2019 – 2020
Communications for the technology for development program and the Directorate of Science, Technology and Innovation, including a five-year communications plan. - European Union Mission to Sierra Leone · 2020
COVID-19 awareness flyers and posters in English and Krio. - Covid-19 Action Fund for Africa · 2020
Communications plan, website copy, press and media relations for a fund supplying health workers in 20 African countries. - Save the Children · 2020
Social media campaign for girls’ education and the launch of an FGM report. - UNOPS, GEF Small Grants Programme · 2021
Digital campaign with 11 blogs and 11 short videos on community environmental projects. - Agricultural Value Chain Development Project · 2020 – 2021
Local-language radio jingles and a 15-minute documentary on food security in rural Sierra Leone. - Irish League of Credit Unions · 2021 – 2022
Documentaries and stories giving voice to local credit union members. - Namati Sierra Leone · 2023
Communications strategy and public awareness plan for the 2022 land rights laws. - Anti-Corruption Commission · 2019
Planned and promoted the UN Day Against Corruption symposium and interfaith prayers.
Brands, tech and business
- MEST Africa · 2020
Anglophone and francophone campaigns and press across nine African markets for the MEST Africa Challenge. - Mikashboks · 2023
Launch campaign that met its 1,000-download target in three weeks. - Ezipay · 2021
Content marketing for a mobile wallet and London to Freetown money transfers. - Easy Solar · 2019
Social media strategy and documentary testimonials in three districts. - SL Mining · 2018
Press conferences, site visits and community stories for a mining company. - Sierra Leone Brewery (Heineken) · 2016 – 2017
Launch of the King Leone beer campaign, media buying and a 16-team community football league. - Sierra Ice Cream · 2018 – 2019
TV, radio, digital and billboard campaigns for a product launch. - Printex Ghana · 2012 – 2017
Rebrand, website, relaunch event and fashion campaigns for a Ghanaian textile maker.
Who we have worked with
What clients say
In their words
“We have reached a much wider audience, particularly those we couldn’t reach using traditional media.”
Martin M., Managing Director, Mercury International
“We were delighted with the high quality images and content we received.”
Sinead L., International Development Foundation, Dublin
“Vickie works with a high level of professionalism. She always exceeds expectations.”
Asmaa J., Asmaa James Foundation & GirlsPlusSL
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