Home / Insights
Insights: communications, influence and Africa
Thought leadership on how African institutions scale their voice, and how international organizations engage the continent well.
New from VR&C
Scaling institutions
From one country to many: communications for African NGOs that are scaling
What breaks first when an NGO grows past one country, and where the communications money usually goes wrong.
Africa engagement
Engaging communities beyond the capital: a guide for international organizations in West Africa
A welcome is not a yes. Gatekeepers, language, consent and the channels that actually reach last-mile communities.
Crisis management
When the crisis is online: a protocol for African institutions
WhatsApp has no firebreak. The first hour, the 72-hour rule, and when silence is a mistake.
Thought leadership
Why African experts belong in the AI and digital rights debate
No one is bringing AI for Africa’s development. Why African voices must shape AI, and six experts the world should be quoting.
Digital influence
Measurement, not vibes: proving the value of digital content
Likes are a toe in the water. Track the conversation, the tickets and the donations that prove digital content works.
Diaspora engagement
What four years of the SLDIC taught us
From a 70-person webinar to 400 people in London: what the diaspora needs before it invests at home.
Culture and creative economy
Why I named it Kriofusion
Sierra Leone has always had its own sound. In June 2024 I gave it a name. Here is where Kriofusion came from, what it means, and why I am putting its story on the record.
From the archive
Earlier writing by Vickie Remoe on digital marketing, influence and Sierra Leone’s creative economy.
Nation branding · 21 October 2026
Sierra Leone Is Not a Narco State: Why Our Nation Brand Is Ours to Defend
One investigation should not define a country of more than eight million people. Why the narco-state label is wrong, what it costs, and why Sierra Leoneans must defend the nation brand while demanding accountability.
Culture and creative economy · 6 May 2025
Your One Stop For Sierra Leone Music in 2025: The Krio Fusion Playlist
What Krio Fusion is, where to hear it, and how artists can get on the playlist that Vickie Remoe curates to make Sierra Leonean music easier to discover and export.
Culture and creative economy · 12 April 2025
The Truth About Afrobeats: It’s Not Nigerian
Afrobeats is a West African sound, not one country’s property. Why Sierra Leonean artists should not copy Nigerian slang to break through, and why the music needs its own name: Krio Fusion.
Digital influence · 2 January 2025
The Definitive Business Guide to Effective Influencer Marketing in 2025
One influencer post rarely sells anything. How businesses and NGOs in West Africa can choose the right influencers, set goals they can measure, and get real results.
Digital marketing · 28 September 2022
A Social Media Page Is Not Digital Marketing, and Other Tips You Need to Know
Your Facebook page is one channel, not a strategy. A plain-English guide to owned, earned and paid media for businesses on any budget.
Have a question for us? Let’s talk.
Tell us what you are building, who you need to reach and when.