Entertainment PR and marketing for African creatives

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Entertainment PR and marketing for African creatives

Musicians, writers, fashion designers, filmmakers, artists and the festivals and businesses behind them: we help African creatives build a public profile, grow audiences at home and abroad, and earn from their work. For diaspora-based musicians and creatives who want to perform, launch, show or build in Sierra Leone, we are the bridge in: local press and media, venues, partners, sponsors and audiences on the ground in Freetown.

Portrait of the artist Drizilik in profile at sunset in Freetown, with the sea behind him
Drizilik in Freetown, January 2024. The portrait was later used to promote Drizilik Live at the Howard Theatre, Washington, DC. Photo: VR&C Marketing. Read the case study →

What’s included

  • Entertainment PR and press, at home and internationally
  • Launch campaigns for albums, books, collections, films and shows
  • Brand partnerships, sponsorships and activations
  • Tour, event and festival promotion
  • Introductions to local media, venues, partners and collaborators in Sierra Leone

What you get

  • A stronger public profile and press coverage
  • Bigger audiences at home and abroad
  • Brand deals, bookings and sponsors
  • A smooth, well-covered launch for diaspora creatives coming home

Questions clients ask

Do you only work with musicians?

No. We represent writers, designers, filmmakers, visual artists and creative businesses as well as musicians.

I live abroad. Can you help me launch in Sierra Leone?

Yes. We handle local press, partners, venues and promotion so your launch, show or event lands with the right audience in Freetown.

Do you work with emerging creatives?

Yes, when there is a clear plan and an audience to build on.

Other services

Tell us what you’re building. Let’s talk.

One conversation is enough to see whether we’re the right fit.

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