The challenge

Raise money in the United States for schools in rural Sierra Leone, with stories donors can feel, while keeping a steady flow of updates all year.

What we did

• Website design, management and copy, including Mission and History and Our Approach
• A six-week online fundraising campaign in 2023 by email and social media
• A documentary video, from script to production
• Four fundraising campaigns in 2026: It Takes a Teacher, For Every Child Two Wheels, Menstrual Hygiene Month and the 16th Celebration Benefit
• 24 email newsletters from April to September 2026, with separate tracks for Seattle supporters and everyone else
• 8 long-form stories on the SfS newsroom, 6 of them republished on SwitSalone
• Impact communication training for SfS partner NGOs, teaching field staff to tell their own stories (June 2026)
• A field shoot in Tonkolili: 361 teacher portraits, 7 interviews and 7 short teacher videos shown at the Seattle benefit