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Case studyBrands
Ecofest: marketing Sierra Leone’s biggest music festival
Digital campaigns, content and press, edition after edition, for a festival that brings Africa’s biggest stars to Freetown.
3 editionsin a row: 2018, 2019 and 2021, after the 2020 festival was cancelled by the pandemic
14 nationsin the 2021 line-up: 40+ Sierra Leonean and 20 international artists
P-Squarereunited on the Ecofest stage in 2021, one of the festival’s biggest stories
The challenge
Sell out a festival of a kind Sierra Leone had never hosted, with dozens of acts and two days of shows, and bring fans back every year.
What we did
- Digital marketing strategy for each edition, from line-up announcements to ticket sales
- Daily Facebook and Instagram campaigns: artist spotlights, host announcements, flashbacks and weekly ticket giveaways
- Promotion of mobile e-tickets with sponsor Africell’s Afrimoney
- Artist profiles and festival news on SwitSalone, plus press releases for national media
- A media Q&A with the organiser on security, ticketing and sound before the first edition at the National Stadium
- Promotional videos, event photography and videography
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