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Case studyInstitutions and development
Launching Amikam Consulting, from brand to boardroom voice
Brand identity, website, photography and thought leadership for a Freetown advisory firm built on 18 years of governance and HR leadership.
New firmbrand, website, photography and messaging live
International interestgenerated by Aminata’s published articles
3 stagesthe Future Minerals Forum in Riyadh, a Labour Day 2026 panel she chaired on the skills gap, and Mining Week 2026
The challenge
Turn a senior executive’s reputation into a new firm that investors, boards and regulators would trust from day one, with a brand, website and public voice to match.
What we did
- Brand identity, logo system, stationery, capability brochure, pull-up banners and signage
- Website design, copy and launch at amikamconsulting.com, with a launch press release
- Company email, domain and LinkedIn page set-up
- Executive portraits of Aminata, plus staff and office photography
- Thought leadership articles published on SwitSalone and the Amikam site, including Mining for Excellence: Why the 30% Threshold is Sierra Leone’s Next Great Opportunity, and a call for structural change to advance women in mining
- Session strategy for Aminata’s contribution to Sierra Leone Mining Week 2026
- Photography and a news story when she chaired the Labour Day 2026 panel calling for urgent action on Sierra Leone’s skills gap
- On-site PR and thought leadership support for Aminata at the Future Minerals Forum in Riyadh, January 2026
- A refreshed website and messaging as the firm sharpened its focus on corporate governance
In pictures





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