Branding for creative founders at Impact Hub Accra

“The Infrastructure of Trust”, a two-hour global branding masterclass for 30 creative SMEs in Creation Africa Ghana 2.0, a French government programme run by Impact Hub Accra.

2 hoursin-person masterclass

30creative SMEs trained

The challenge

Creative founders often treat branding as logos and colors. They needed to see it as the trust that lets them charge premium prices.

What we did

Designed and led a two-hour, in-person masterclass on 18 May 2026
A 360° trust audit: founders reviewed each other’s online presence as a stranger would
Storytelling as call and response, with Christie Brown as a case study of growing from $50 to $800 price points
Practical tools to move from one-off marketing to a consistent brand narrative
The presentation deck and a Global African Brand Toolkit: a step-by-step canvas each founder used to define their audience, brand emotions, channels and global positioning

In pictures

Title slide of the Creation Africa branding workshop — Title slide from Vickie’s branding session at Création Africa.

Workshop slide presenting the Drizilik case study — Workshop slide: the Drizilik case study.

More training work

Training · 2025 – present

IPAM, University of Sierra Leone

Sierra Leone’s first hands-on digital marketing short courses

Read the case study →

Want results like these? Let’s talk.

Tell us about your audience, your goal and your timeline.

Start a conversation