Certified digital marketing training with IPAM

Sierra Leone’s first hands-on digital marketing short courses, designed and taught by VR&C with IPAM’s Centre of Excellence in Entrepreneurship and Innovation.

18professionals in the first cohort

10certified in the first cohort

2IPAM-approved courses

100certified across Sierra Leone, Ghana and Liberia: the 2026 goal

The challenge

1.8 million Sierra Leoneans are online, but graduates enter the workforce without practical digital skills. IPAM wanted a course that was hands-on, not theoretical.

What we did

Signed a partnership MOU with IPAM on 5 February 2025
Ran a launch masterclass on 10 February 2025
Designed the curriculum and taught an eight-week hybrid course: 16 hours, in person and online
Graded final assignments built on real businesses, with personal feedback for every student
Held the first certification ceremony in September 2025
Added a second course, the Strategic Digital Communications Certification

In pictures

Signing the IPAM CEEI and VR&C memorandum of understanding — Signing the IPAM CEEI × VR&C memorandum of understanding, February 2025.

Flyer for IPAM CEEI Digital Short Courses 2025 — Course flyer, 2025.Design: Salwa Kamara, VR&C Marketing

More training work

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Read the case study →

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