by admin | Apr 21, 2020 | Blog news
A crisis and development communications guide for business managers, NGOs, and founders in Sierra Leone Three weeks ago Sierra Leone was one of the last remaining countries in the world to record a positive case of the COVID-19 Coronavirus. Now that there are active...
by VRCMarketing | Oct 11, 2017 | Blog news
It was a year ago this month, that a photo of then NPP presidential candidate Nana Akuffo Addo drinking Kalyppo went viral on Ghana’s social media. The photo started a the ‘Kalyppo Challenge’ and became a symbol for supporters of the NPP. We were Kalyppo’s branding,...
by VRCMarketing | Oct 10, 2017 | Blog news, marketing
A new social media training service for institutions has been launched in Ghana by VR&C Marketing Company. This new learning opportunity is professional development that enables owners and executives to tap into online social networking for business growth. Only...
by VRCMarketing | Jul 18, 2017 | Blog news
Marketing should never be impulsive, it should be planned and strategic. If you make random unplanned marketing decisions you waste money. Worst of all you won’t be able to track whether your marketing effort is a good investment or a bad one. The reason why...
by VRCMarketing | Jul 11, 2017 | Blog news, marketing
Your small business in West Africa will increase sales if you collect and store customer contact information for marketing. When you collect customer information (data) you get market intelligence. This is knowledge on how to better serve them, and what products they...
by VRCMarketing | Jul 7, 2017 | Blog news, branding
Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing,...
