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Marketing West Africa: Do this to market your African  Fashion Brand for growth

Marketing West Africa: Do this to market your African Fashion Brand for growth

by VRC Marketing | May 29, 2017 | Blog news

In the last decade we have witnessed an African Fashion revolution. Fashion weeks from Lagos, Accra, Durban, and Arusha provide a platform for designers to showcase their work. Unlike what happens at fashion weeks elsewhere the ones on the continent are rarely for...
Marketing West Africa: Everyone is not your customer

Marketing West Africa: Everyone is not your customer

by eparetodevuser | May 24, 2017 | Blog news

Anyone who has money to purchase your product can buy it, but that doesn’t mean that everyone is your customer. When we meet with new clients, one of the first things we help them understand is their customer. Owners often think that if they narrow down the...

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