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Small Business: Measure your marketing so it will work

Small Business: Measure your marketing so it will work

by VRCMarketing | Jul 18, 2017 | Blog news

Marketing should never be impulsive, it should be planned and strategic. If you make random unplanned marketing decisions you waste money. Worst of all you won’t be able to track whether your marketing effort is a good investment or a bad one. The reason why...
Marketing West Africa: 5 ways to collect customer information for marketing

Marketing West Africa: 5 ways to collect customer information for marketing

by VRCMarketing | Jul 11, 2017 | Blog news, marketing

Your small business in West Africa will increase sales if you collect and store customer contact information for marketing. When you collect customer information (data) you get market intelligence. This is knowledge on how to better serve them, and what products they...
Branding ABCs for Small Businesses in West Africa

Branding ABCs for Small Businesses in West Africa

by VRCMarketing | Jul 7, 2017 | Blog news, branding

Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing,...

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