by Lamin Kargbo | May 17, 2021 | Content Marketing, Documentary Photography
Sierra Leoneans are no different from other citizens of the world regarding how they feel about being photographed or interviewed. If you want someone to share their story with you, you must first build a rapport with them. You can’t just walk up to a subject...
by VRCMarketing | Aug 31, 2020 | Blog news
We are thrilled to welcome our inaugural class of digital media interns. They will lead the campaign to #MakeSierraLeoneFamous while they receive hands-on training in journalism, photography, video production, and content marketing. “I am equally a good...
by admin | Apr 21, 2020 | Blog news
A crisis and development communications guide for business managers, NGOs, and founders in Sierra Leone Three weeks ago Sierra Leone was one of the last remaining countries in the world to record a positive case of the COVID-19 Coronavirus. Now that there are active...
by VRCMarketing | Jul 18, 2017 | Blog news
Marketing should never be impulsive, it should be planned and strategic. If you make random unplanned marketing decisions you waste money. Worst of all you won’t be able to track whether your marketing effort is a good investment or a bad one. The reason why...
by VRCMarketing | Jul 11, 2017 | Blog news, marketing
Your small business in West Africa will increase sales if you collect and store customer contact information for marketing. When you collect customer information (data) you get market intelligence. This is knowledge on how to better serve them, and what products they...
