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Branding ABCs for Small Businesses in West Africa

Branding ABCs for Small Businesses in West Africa

by VRCMarketing | Jul 7, 2017 | Blog news, branding

Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing,...
Do these 5 things before you start social media for your business

Do these 5 things before you start social media for your business

by VRCMarketing | Jun 25, 2017 | Blog news

When businesses in West Africa decide on social media marketing they often choose someone who is “always on Facebook”. However, doing social media for business requires skill, and marketing experience. If you want to actually grow your business using...
VR&C Marketing completes consultancy for 10 SME businesses supported by Cordaid

VR&C Marketing completes consultancy for 10 SME businesses supported by Cordaid

by VRCMarketing | Jun 9, 2017 | Blog news

Ten companies in Sierra Leone, West Africa have received business marketing plans and consulting services from VR&C Marketing funded by Cordaid. Cordaid supports entrepreneurs in challenging contexts to build solid businesses through a three-pronged approach;...
Marketing West Africa: Do this to market your African  Fashion Brand for growth

Marketing West Africa: Do this to market your African Fashion Brand for growth

by VRC Marketing | May 29, 2017 | Blog news

In the last decade we have witnessed an African Fashion revolution. Fashion weeks from Lagos, Accra, Durban, and Arusha provide a platform for designers to showcase their work. Unlike what happens at fashion weeks elsewhere the ones on the continent are rarely for...
Marketing West Africa: Everyone is not your customer

Marketing West Africa: Everyone is not your customer

by eparetodevuser | May 24, 2017 | Blog news

Anyone who has money to purchase your product can buy it, but that doesn’t mean that everyone is your customer. When we meet with new clients, one of the first things we help them understand is their customer. Owners often think that if they narrow down the...
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