by VRCMarketing | Jul 7, 2017 | Blog news, branding
Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing,...
by VRCMarketing | Jun 25, 2017 | Blog news
When businesses in West Africa decide on social media marketing they often choose someone who is “always on Facebook”. However, doing social media for business requires skill, and marketing experience. If you want to actually grow your business using...
by VRCMarketing | Jun 9, 2017 | Blog news
Ten companies in Sierra Leone, West Africa have received business marketing plans and consulting services from VR&C Marketing funded by Cordaid. Cordaid supports entrepreneurs in challenging contexts to build solid businesses through a three-pronged approach;...
by VRC Marketing | May 29, 2017 | Blog news
In the last decade we have witnessed an African Fashion revolution. Fashion weeks from Lagos, Accra, Durban, and Arusha provide a platform for designers to showcase their work. Unlike what happens at fashion weeks elsewhere the ones on the continent are rarely for...
by eparetodevuser | May 24, 2017 | Blog news
Anyone who has money to purchase your product can buy it, but that doesn’t mean that everyone is your customer. When we meet with new clients, one of the first things we help them understand is their customer. Owners often think that if they narrow down the...
