by VRCMarketing | Jul 18, 2017 | Blog news
Marketing should never be impulsive, it should be planned and strategic. If you make random unplanned marketing decisions you waste money. Worst of all you won’t be able to track whether your marketing effort is a good investment or a bad one. The reason why...
by VRCMarketing | Jul 11, 2017 | Blog news, marketing
Your small business in West Africa will increase sales if you collect and store customer contact information for marketing. When you collect customer information (data) you get market intelligence. This is knowledge on how to better serve them, and what products they...
by VRCMarketing | Jul 7, 2017 | Blog news, branding
Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing,...
by VRCMarketing | Jun 25, 2017 | Blog news
When businesses in West Africa decide on social media marketing they often choose someone who is “always on Facebook”. However, doing social media for business requires skill, and marketing experience. If you want to actually grow your business using...
by VRCMarketing | Jun 9, 2017 | Blog news
Ten companies in Sierra Leone, West Africa have received business marketing plans and consulting services from VR&C Marketing funded by Cordaid. Cordaid supports entrepreneurs in challenging contexts to build solid businesses through a three-pronged approach;...
