Marketing West Africa: Everyone is not your customer
Anyone who has money to purchase your product can buy it, but that doesn't mean that everyone is your customer. When we meet with new clients, one of the first things we help them understand is their customer. Owners often think that if they narrow down the focus of...
Happy Ghana Independence Day
Ghana holds a special place in our hearts, not because its our home but because it will forever remain a symbol of African Emancipation, and freedom. Happy 60th Independence Anniversary Mother Ghana, love you long time. Forward Ever! #BlackStar #GhanaAt60 #March6
10 Things We Did to Market A Beer (FMCG)
We are happy to announce that our tenure with Sierra Leone Brewery Limited has reached its end. Thankful to the staff and management there who trusted us with King Leone. Here is everything we did to go from zero to branded in 7 months: 1. Developed King Leone Beer's...
SME Corner: Do I need a website to market my small business?
We tell our startup and Small to Medium Enterprise (SME) clients that unless they are going to be able to use their website to get customers that a website in our market isn't absolutely necessary to start their business. If you have limited finances, then a social...
Social Media Training for PR Officers & Marketers in Sierra Leone
We trained our first group of public relations officers, and marketers to attend social media training in Sierra Leone represented corporate entities, government parastatals, and SME owners. Staff from the Anti Corruption Commission, National Social Security Insurance...
Networking for Businesses & Professionals at Recipes for Success
The first Recipes for Success monthly business networking event was held at the Radisson Blu Mammy Yoko Hotel in Freetown on February 6. Participants included business owners, lawyers, social entrepreneurs, managers, and policy makers. The session opened at 11 am with...
Launch of GoWoman Magazine with Printex, Bailey’s in Ghana
We launched GoWoman Magazine in Accra in April 2013. Our in house team organized the launch, the fashion show, and the musical performance by songstress Efya. It was a grand affair hosted by Lydia Forson at the Movenpick Ambassador Hotel.
Social Media Giveaway for our client Printex in Ghana
Building a social media following is about creating meaningful engagement between a brand and the community. For our client Printex in Ghana, we used social media promotions to create engagement and increase awareness and we also reward the brand’s most loyal...