We launched GoWoman Magazine in Accra in April 2013. Our in house team organized the launch, the fashion show, and the musical performance by songstress Efya. It was a grand affair hosted by Lydia Forson at the Movenpick Ambassador Hotel.

Building a social media following is about creating meaningful engagement between a brand and the community. For our client Printex in Ghana, we used social media promotions to create engagement and increase awareness and we also reward the brand’s most loyal...