VR&C Marketing is thrilled to welcome Magnifique Muhoza, our newest Communications and Media Specialist, joining us from Kigali, Rwanda with over six years of experience in strategic communications, media relations, and high-impact storytelling.
Muhoza’s journey into communications began soon after graduating the University of Massachusetts Lowell, driven by a fascination with how messages shape understanding and move people to action. She never studied communication formally. Everything Muhoza knows, she learned through curiosity, intentional practice, and passion.
“Growing up, I naturally gravitated toward storytelling, explaining things to people, simplifying complex ideas, and helping others see the “why” behind an issue,” Muhoza shared.
Her career took off at the Office of the Government Spokesperson in Rwanda, where she helped coordinate national campaigns, manage multi-sector partnerships, and support fast-moving initiatives including the country’s COVID-19 response.
“That experience strengthened my ability to communicate clearly, manage complex stakeholders, and deliver results in fast-moving environments,” she stated.
Magnifique Muhoza
She later expanded her portfolio through consultancy roles with WHO South Sudan, navigating emergency contexts, documentation, and partner engagements. She has also worked with global institutions like Cornell University to advance their visibility and storytelling efforts in Rwanda.
“When I entered the professional world, I saw how powerful communication becomes when it’s used with purpose. Whether during national campaigns, public health responses, or development programs, I witnessed how the right message at the right moment can inform, reassure, mobilize, and even transform communities.”
What excites her most about joining VR&C Marketing? The opportunity to bring thoughtful, people-centred communication to brands and communities across Africa. She’s eager to contribute fresh ideas, strategic thinking, and her strong media and stakeholder engagement skills to our expanding team.
But beyond her impressive professional background, Muhoza brings personality, honesty, and a bit of humour.
“I don’t really know how to control my facial expressions. What you see is what you get! People often say it’s easy to read exactly what I’m thinking, which makes for honest and open connections in both work and life,” she added.
As she steps into her new role, Muhoza is looking forward to learning from the team, growing her expertise, and contributing to VR&C Marketing’s mission to elevate brands with impactful storytelling.
“I’m truly excited to start this new journey with the VR&C Marketing team! I’m looking forward to learning from everyone’s expertise, gaining new perspectives, and growing both personally and professionally.”
Join us in welcoming Magnifique Muhoza to the team!
