At VR&C Marketing, storytelling has always been at the heart of what we do and today, we are excited to announce a new chapter for our news platforms, SwitSalone. We are welcoming Abu Bakarr Jalloh as our new News Content Creator, taking the lead on news and reporting for the platform.
Jalloh’s journey into meda has been shaped by curiosity, consistency, and deep interest in people and their stories. A graduate of Njala University with a BSc (Hons) in Agricultural Economics, his academic background gives him a unique lens for understanding livelihoods, systems, and everyday realities. This translates strongly into news and human-interest reporting.
Over the years, Jalloh has built strong experience across journalism, content strategy, and media management. He has written human-interest stories and social issue features for Salone Messenger, led content creation and strategy at The African Dream, and managed PR and media campaigns for platforms such as the African Genius Awards and BuildRSA. Jalloh’s exceptional work was evident even before he joined the team, as highlighted by his win of the Vickie Remoe Prize for Content Creation in 2024.
At SwitSalone, Jalloh will take ownership of news and reporting, helping to grow the platform while protecting what it is known for: being one of the most trusted news blogs in Sierra Leone. His role will focus on long-form reporting, amplifying Sierra Leoneans outside political spaces, profiling small businesses, and “romanticising the local.” He will also help expand SwitSalone’s reach into West African and Pan-African conversations, from culture and film to stories that resonate with the global Black diaspora.
“I am excited to join this team of great professionals and look forward to growing SwitSalone and sharing the stories of Sierra Leone to the world,”Jalloh shared.
Beyond writing, Jalloh will help shape SwitSalone’s digital presence, creating conversation-driven content that people don’t just scroll past, but talk about. With his mix of reporting, digital strategy, and on-the-ground awareness, Jalloh joins the team at an exciting moment of growth and we’re looking forward to the stories he’ll help bring to life.
Welcome to the team, Abu Bakarr Jalloh.