The challenge

Position Sierra Leone as a leading destination for sustainable mining investment, and make sure the week was seen far beyond the conference hall.

What we did

• Build-up: short-form video series and a newsletter deep dive for 11,000+ industry subscribers
• Live from Freetown: daily 60-second flash updates from the keynotes, the ADPA Council of Ministers and the exhibition floor
• Video interviews with the Minister of Mines and the NMA Director General
• Five long-form articles by Vickie Remoe, published on VickieRemoe.com and shared across her social channels: The Yield on Reform, The Shocking Truth of Sierra Leone’s Diamond Crisis, Uphill Work: Sierra Leone’s Plan to Rewire African Mining, Why Some Communities Are Missing Out on Mining Money, and Free Game: Critical Minerals and Geopolitics
• Event photography and video across all five days
• Legacy: a 3-minute impact film and a Mining for Development photo gallery
• Vickie Remoe moderated the closing panel on young people in mining on 23 May
• Earlier work at Mining Week 2025: brand identity, portraits and event collateral for CTC Sierra Leone