Freetown — Sierra Leoneans abroad want to invest at home, but they need trusted information, real opportunities and the right people in the room. With Make Sierra Leone Famous, VR&C built a conference series to provide all three, and runs its communications year round.

The challenge

Create a recurring platform with credibility among investors, government and the diaspora, and fill rooms on two continents on a lean budget.

What we did

• Positioning and brand for the conference and Sierra Leone Diaspora Week, “Where Business Meets Culture”
• Public relations: press releases and media outreach for each edition
• Digital content and social media for speakers, tickets, the Diaspora Excellence Awards and Diaspora Wars
• Stakeholder and sponsor engagement with government, investors and partners
• Reporting: a published report for every edition, all on makesierraleonefamous.com

Results

Editions