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Telling Sierra Leone’s World War story for the Commonwealth War Graves Commission
Content, media and on-the-ground coverage for CWGC’s Freetown Memorial project and Remembrance Day in Sierra Leone.
The challenge
CWGC wanted Sierra Leoneans to know its work and the story behind the memorial. Our audience research found a bigger gap: few people, especially young Sierra Leoneans, knew the country’s role in the World Wars or the Sierra Leone Carrier Corps.
What we did
- Long-form features built on interviews with the people behind the memorial, including poet Nii Ayikwei Parkes and architect Tosin Oshinowo
- A communications calendar, project plan and social media copy for the rollout
- Remembrance Day 2025 coverage on the ground: feature article, photography, a video reel and social media assets
- Media placements with AYTV, The African Dream SL, Gleaner, SwitSalone and Home Times
- An education-first content series on Sierra Leone’s role in World War I and the Carrier Corps
- A shortlist of Sierra Leonean ambassadors to champion CWGC’s work locally
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