GemFair, De Beers Group

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Case studyInstitutions and development

GemFair: documenting De Beers CEO Al Cook’s visit to Sierra Leone’s diamond fields

Shoot. Edit. Deliver. Documentary photography and a short film on a fast turnaround for De Beers Group’s artisanal mining program in Koidu.

De Beers CEOAl Cook’s visit to Koidu documented
Short filmplus a documentary photo library
Fast turnaroundfrom shoot to delivery

The challenge

De Beers Group CEO Al Cook was coming to Sierra Leone and, among other stops, visiting GemFair’s artisanal mining operation in Koidu. GemFair needed documentary photos and video of the visit, delivered fast.

What we did

  • Fielded a photo, video and drone crew on location in Koidu
  • Documented Al Cook’s visit and the miners GemFair works with
  • Produced a library of documentary stock photos for GemFair’s use
  • Edited and delivered a short documentary film, plus a short reel for social media

In pictures

GemFair field team reviewing the GemFair app on a tablet with a miner
GemFair field team review the GemFair app with a miner.
Raising standards, fair prices and traceability for artisanal diamond miners in Kono, Sierra Leone (4:21).Video: Augustine Kargbo, VR&C Marketing

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