We create specialized communication and marketing strategies for small businesses, emerging brands, and impact driven public and private institions that help propel them to the forefront of their industries.
VR&C Marketing is results driven, and for us that means:
- A strong online presence
- A fully developed content marketing strategy
- Increased lead generation
- Increased reach and consumer engagement
- Increased consumer trust
WHAT’S OUR WHY?
Nine years ago, Sierra Leonean journalist Vickie Remoe (who was residing in Ghana) recognized the struggle that small medium enterptrises and companies in West Africa faced when trying to leverage content marketing to generate leads and engage their customers.
With an extensive background in content production, strategic communications, and marketing, Remoe teamed up with some of Africa’s leading experts in PR, branding, and advertising to establish VR&C Marketing – the solution to African business needs.
With over a decade of experience in strategic communications, brand development, digital marketing, and traditional public relations, what can we do for you?
STRATEGIC COMMUNICATIONS
Public Relations
Communications Planning & Implementation
Communications Strategies
Marketing & Business Development
Documentary Video
BRAND MANAGEMENT
Brand Development
Brand Identity
Brand Management & Compliance
Qualitative + Quantitative Research
ADVERTISING
Copywriting
Jingle Production
TV Commercials
Billboard, Posters, Brochures etc
DIGITAL CONTENT MARKETING
Content Creation
Blogging
Human Interest Stories
Website Design & Development
Search Engine Optimization
SOCIAL MEDIA
Page Management
Content Calendaring
Content Development
Community Analytics
Influencer Marketing
Small Business: Measure your marketing so it will work
Marketing should never be impulsive, it should be planned and strategic. If you make random unplanned marketing decisions you waste money. Worst of all you won't be able to track whether your marketing effort is a good investment or a bad one. The reason why people...
Marketing West Africa: 5 ways to collect customer information for marketing
Your small business in West Africa will increase sales if you collect and store customer contact information for marketing. When you collect customer information (data) you get market intelligence. This is knowledge on how to better serve them, and what products they...
Branding ABCs for Small Businesses in West Africa
Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing,...
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